Who’s the best cook at home? Grandma is of course. It only made sense to have our favorite grandma’s cooking the Impossible™ Burger to celebrate their first retail launch in the USA. We hosted a 3 day activation in Los Angeles, CA called Grandma’s House where we hosted 20+ diverse grandma’s to share their culinary wisdom and favorite dishes made with Impossible. We had our main grandma, Pepper Thai, host day one which naturally led to her daughter Chrissy Tiegen and John Legend getting on stage and celebrating with us.